The tao of Square360

Square360 is not just a name but a philosophy on how we do business. Great ideas demand a careful measure of risk and common sense. We believe in breaking obsolete rules, reviving conventional wisdom and doing whatever it takes to bring original, effective thinking to the table.

Sound idealistic? Maybe‚ but challenging ourselves to continually push the boundaries of the medium has produced some pretty cool case studies. Check it out and see what you think.

Logic

It starts and ends here. Logic symbolizes all the intellectual aspects of our process from brand strategy and project goals to analysis and technology. It strengthens the integrity of our ideas and guides the detailed and conceptual nuances of our process. We discuss, debate and refine ideas until our goals and strategies are patently clear.

Creativity

If logic is the band, creativity is the diva, the show-stopper. We wear our passion for the work on our sleeves and strive to bring the house down with every performance. The creative spark grabs attention, makes headlines and reaches its audience on an instinctual level.

It is like bottled sunlight; a tangible manifestation of inspiration. Our designers, writers, photographers, thinkers and programmers uphold this creative ideal across all disciplines. Being an artist doesn’t mean you can draw a straight line (that’s why we have rulers). At Square360, our process is defined by a shared artistic fanaticism, dedication toward truth + beauty and practice, practice, practice.

Call it leading edge, cutting edge, bleeding edge or George Washington. We just call it modern art and it is what we love to do.

Fusion

The fusion of logic + creativity is an organic, generative process driven by collaborative fuel. That’s why we involve our strategists, designers, writers, printers and programmers early and often in the process. Their expertise and your contribution as a client creates a dynamic environment for the best possible work.

We believe that creativity and rigorous, original thinking thrives best in a collaborative environment. When it comes to understanding your brand on an emotional and practical level, you are our richest resource. At Square360, you’ll find that an open, focused, energized client relationship is priority one.