A case for Obama: an anti-political view
Here is me being candid: I support Barack Obama, but it’s probably not for the reason you think. By no means am I diminishing the serious issues that face our nation and our planet. But only with Mr. Obama do I see a candidate for President who respects the issue which is closest to my heart: good design.
I realize neither candidate actually did the work I’m critiquing. But, as Harry Truman said, “the buck stops here.” Each candidate is ultimately responsible for how they portray themselves. So, for the purposes of discussion, let’s take a look at the candidates’ web sites:
Barack Obama
Much like the crowds he draws, Mr. Obama’s website has gotten lots of attention. Rightfully so, as the level of sophistication in execution extends from the macro to the micro.
Layout
- Astutely organized with a focus on usability and flexibility. The page has a ton of links and information without being complex or cumbersome.
- Navigational items are clear and easy to find.
- Informational hierarchy is intelligently laid out and tiered to best suit the medium.
Aesthetics
- Logo is at once clever and elegant (when can you even recall a candidate having something you could even remotely call a logo?)
- Typography is savvy and refined (you really can’t go wrong with Gotham as your primary brand font).
- Design limits itself to silhouetted photography, vector graphics and lighting gradients which allows for depth and complexity while always remaining consistent.
- No detail is overlooked: Check out the text detail in the rollover navigation and custom icons.
Technology
- Stylesheets are incredibly sleek, simple and modern. Feel free to take a look at the CSS yourself, or you could just trust me.
- HTML markup is standards-based and semantically appropriate.
- Uses unobtrusive Flash and Javascript to subtly add rich content.
John McCain
Mr. McCain’s website approaches design… differently.
Layout
- Navigation is extremely difficult to find sandwiched in between a massive (but otherwise useless) banner and an annoying bar demanding that I know what kind of voter I am.
- Organization is terrible in general, creating a burden on the user to locate information.
Aesthetics
- For arguments sake, I will concede that McCain has a “logo”. But stars? C’mon EVERY politician uses stars. At least make the attempt toward originality and use stars in a different way.
- Typography is bland and completely inconsistent.
- Design is flat and all over the board, at times looking like a patchwork of separate ideas rather than a single, focused message.
- Icons look like bad stock art and buttons look like trite Photoshop filters gone wild.
Technology
- CSS is wasteful and unorganized. To be blunt, it looks like it was done by someone’s friend’s nephew who learned to code last summer.
- Tables? Tables? Only programming dinosaurs still use tables.
- Uses Flash and Javascript, but the technology is being asked to overcome the deficiencies in layout. Take for example the functionally confusing trio of sliding graphics to the left.
With politics being full of tacky one-liners and status quos, it is refreshing to see design taken seriously on the national stage. Mr. Obama claims this is “change we can believe in.” Indeed, Mr. Obama. Indeed.









