the fusion of logic & creativity
Square360 developed series of ads to promote the REBEL, a teen anti-tobacco movement. Ads were contextually integrated into some of the hottest online game environments, including Tony Hawk’s Proving Ground, NHL ‘08, Guitar Hero III and Transformers. Ads was specifically written to target the core audience for each game while still reflecting the overall REBEL messaging.
REBEL is a statewide, youth-led, anti-tobacco movement dedicated to educating peers and the community about the dangers of smoking. NJREBEL.com features everything from video tour guides, a Facebook game, student-led blogs, rankings for smoking facts and video parodies.
Square360 worked in partnership with CB Richard Ellis to reposition the company’s online global presence. We created an easy to navigate, content rich, user experience that supports all the aspects of the CBRE Global brand
