the fusion of logic & creativity
Square360 developed a new product identity and style guide for Campaign Breeze, an online marketing application from truelogic. This logo explores the idea of flowing digital information with each circle representing one of the messages sent as part of a campaign. Additionally, the stylized letter is the origination for the effervescent motion. The colors are inspired by energy and intended to stand out amongst the competition.
Square360 was challenged with bringing all the fun and flavors of the Chelsea Market into a single logo. Focusing on their tagline “Building Community Through Food” we bridged the modern and the historical with an old-world sign brought to life by custom illustration collage in the shape of a cow.
Warehouse Row is a retail success story destined for something greater. At the heart of the newly christened “warehouse district”, this mixed-use project redefines downtown Chattanooga as the exclusive shopping and dining experience in the Southeast. Square360 transformed Warehouse Row into an aspirational brand, an affluent yet accessible arbiter of style and experience. Our complete marketing solution included ads, promotional kits, billboards and bold web design, all invoking the richness of feeling and experience unique to Warehouse Row.
As the only classic architectural profile in an Atlanta skyline dominated by glass and steel, 999 Peachtree Street sought to attract new office tenants to its doors. Square360 redefined the building as a vibrant, cosmopolitan and thoroughly modern office experience. Our integrated solution was a complete brand overhaul including new logo, ads, promotional kits and visually-rich web design; no detail was left unconsidered in creating a warm aesthetic and gracious sensibility.
To celebrate the launch of philosophy’s newest product “Unconditional Love”, Square360 developed a microsite and Facebook mini-application around the concept of “giving love”. Using the inspirational qualities of the parent brand, we created a solution to approach the target audience emotionally and implemented technology solutions for users to make heart-felt connections with each other, including a blog, an Imeem music player, and bazaarvoice “stories”. In addition, we created a series of designer love letters intended to update the aesthetics of old world letter-writing with a technological twist.
Square360 developed a marketing kit highlighting the rich history, lush textures and chic atmosphere of the Chelsea Market. The materials included a set of interchangeable brochures reflecting the scope, energy and exclusivity of the available retail space in the Market, which was then mailed to a select group of mid- to high-end retailers.
As part of our overall branding effort, Square360 created indoor wall banners for Chelsea Market. The photos of wood, metal doors, glass blocks, and other Market vignettes create the overall texture and experience as visitors first enter.
Blue Beacon Capital is an investment bank serving the telecommunications,media and technology industries. They were stuck in a brand which their clients described as “adequate, but not stunning.” Square360 worked with Blue Beacon to rejuvenate their ailing identity be clean, sophisticated and smart looking. We focused on the strengths of the core team as the key selling point: powerful industry expertise, depth of capital network and documented successes.
