Entries Tagged as 'Branding + identity'

999 Peachtree Street branding, identity + website

As the only classic architectural profile in an Atlanta skyline dominated by glass and steel, 999 Peachtree Street sought to attract new office tenants to its doors. Square360 redefined the building as a vibrant, cosmopolitan and thoroughly modern office experience. Our integrated solution was a complete brand overhaul including new logo, ads, promotional kits and visually-rich web design; no detail was left unconsidered in creating a warm aesthetic and gracious sensibility.

LAUNCH SITE

philosophy gives love website

To celebrate the launch of philosophy’s newest product “Unconditional Love”, Square360 developed a microsite and Facebook mini-application around the concept of “giving love”. Using the inspirational qualities of the parent brand, we created a solution to approach the target audience emotionally and implemented technology solutions for users to make heart-felt connections with each other, including a blog, an Imeem music player, and bazaarvoice “stories”. In addition, we created a series of designer love letters intended to update the aesthetics of old world letter-writing with a technological twist.

LAUNCH SITE

Chelsea Market retail marketing kit

Square360 developed a marketing kit highlighting the rich history, lush textures and chic atmosphere of the Chelsea Market. The materials included a set of interchangeable brochures reflecting the scope, energy and exclusivity of the available retail space in the Market, which was then mailed to a select group of mid- to high-end retailers.

Chelsea Market wall banners

As part of our overall branding effort, Square360 created indoor wall banners for Chelsea Market. The photos of wood, metal doors, glass blocks, and other Market vignettes create the overall texture and experience as visitors first enter.

Chelsea Market direct mailer

Square360 2008 holiday card

Blue Beacon Capital logo + website

Blue Beacon Capital is an investment bank serving the telecommunications,media and technology industries. They were stuck in a brand which their clients described as “adequate, but not stunning.” Square360 worked with Blue Beacon to rejuvenate their ailing identity be clean, sophisticated and smart looking. We focused on the strengths of the core team as the key selling point: powerful industry expertise, depth of capital network and documented successes.

LAUNCH SITE

NJ REBEL website

REBEL is a statewide, youth-led, anti-tobacco movement dedicated to educating peers and the community about the dangers of smoking. NJREBEL.com features everything from video tour guides, a Facebook game, student-led blogs, rankings for smoking facts and video parodies.

LAUNCH SITE

Update Graphics website

LAUNCH SITE

eCrossings Media logo + website

LAUNCH SITE


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