the fusion of logic & creativity
REBEL is a statewide, youth-led, anti-tobacco movement dedicated to educating peers and the community about the dangers of smoking. NJREBEL.com features everything from video tour guides, a Facebook game, student-led blogs, rankings for smoking facts and video parodies.
Square360 developed a marketing kit highlighting the rich history, lush textures and chic atmosphere of the Chelsea Market. The materials included a set of interchangeable brochures reflecting the scope, energy and exclusivity of the available retail space in the Market, which was then mailed to a select group of mid- to high-end retailers.
Developed to promote the new 15-minute schedule from NJ Transit’s River LINE rail service, “The 15 Minute Pickup” is a flirtatious advergame which is both on-message and fun to play. Users type in their best pickup lines in an attempt to gain the affection of their chosen beau. For anyone charming enough to fill up the Love-O-Meter…well, you’ll have to play for yourself.
