the fusion of logic & creativity
CB Richard Ellis, the worldwide leader in commercial real estate services, has consistently revitalized their online global presence on a 24-month cycle. So, for the third time, CBRE engaged Square360 to create a brand-focused, easy-to-navigate user experience. In addition to advanced JavaScript interactivity for various menus and modules, Square360’s solution emphasized video capabilities and expanded to include a mobile-optimized version of the website.
As the only classic architectural profile in an Atlanta skyline dominated by glass and steel, 999 Peachtree Street sought to attract new office tenants to its doors. Square360 redefined the building as a vibrant, cosmopolitan and thoroughly modern office experience. Our integrated solution was a complete brand overhaul including new logo, ads, promotional kits and visually-rich web design; no detail was left unconsidered in creating a warm aesthetic and gracious sensibility.
Square360 created an online companion for the Yale School of Management “Portrait” admissions piece featuring a fully-customized, integrated video player.
To celebrate the launch of philosophy’s newest product “Unconditional Love”, Square360 developed a microsite and Facebook mini-application around the concept of “giving love”. Using the inspirational qualities of the parent brand, we created a solution to approach the target audience emotionally and implemented technology solutions for users to make heart-felt connections with each other, including a blog, an Imeem music player, and bazaarvoice “stories”. In addition, we created a series of designer love letters intended to update the aesthetics of old world letter-writing with a technological twist.
New Jersey Quit2Win is an online resource dedicated to support state residents in quitting smoking. Square360 created a positive, user-friendly design to promote the free and low-cost quit service and support options in a non-patronizing environment.
Square360 developed a marketing kit highlighting the rich history, lush textures and chic atmosphere of the Chelsea Market. The materials included a set of interchangeable brochures reflecting the scope, energy and exclusivity of the available retail space in the Market, which was then mailed to a select group of mid- to high-end retailers.
As part of our overall branding effort, Square360 created indoor wall banners for Chelsea Market. The photos of wood, metal doors, glass blocks, and other Market vignettes create the overall texture and experience as visitors first enter.
Square360 created a tech-savvy accoutrement to the Mainstream Greenhome website we also designed. While showcasing numerous levels of detail in the well-appointed home, the flash-based application simultaneously highlighted the “green” user features (such as faucets and sunken tubs) as well as the sophisticated “behind the wall” technologies (such as insulation and geothermal loops). Mainstream GreenHome has become one of the most high-profile green building projects in the country, featured in publications such as The Wall Street Journal, Home Magazine, Businessweek.com and CNNMoney.com.
