the fusion of logic & creativity
CB Richard Ellis, the worldwide leader in commercial real estate services, has consistently revitalized their online global presence on a 24-month cycle. So, for the third time, CBRE engaged Square360 to create a brand-focused, easy-to-navigate user experience. In addition to advanced JavaScript interactivity for various menus and modules, Square360’s solution emphasized video capabilities and expanded to include a mobile-optimized version of the website.
As the only classic architectural profile in an Atlanta skyline dominated by glass and steel, 999 Peachtree Street sought to attract new office tenants to its doors. Square360 redefined the building as a vibrant, cosmopolitan and thoroughly modern office experience. Our integrated solution was a complete brand overhaul including new logo, ads, promotional kits and visually-rich web design; no detail was left unconsidered in creating a warm aesthetic and gracious sensibility.
Square360 created an online companion for the Yale School of Management “Portrait” admissions piece featuring a fully-customized, integrated video player.
To celebrate the launch of philosophy’s newest product “Unconditional Love”, Square360 developed a microsite and Facebook mini-application around the concept of “giving love”. Using the inspirational qualities of the parent brand, we created a solution to approach the target audience emotionally and implemented technology solutions for users to make heart-felt connections with each other, including a blog, an Imeem music player, and bazaarvoice “stories”. In addition, we created a series of designer love letters intended to update the aesthetics of old world letter-writing with a technological twist.
New Jersey Quit2Win is an online resource dedicated to support state residents in quitting smoking. Square360 created a positive, user-friendly design to promote the free and low-cost quit service and support options in a non-patronizing environment.
Blue Beacon Capital is an investment bank serving the telecommunications,media and technology industries. They were stuck in a brand which their clients described as “adequate, but not stunning.” Square360 worked with Blue Beacon to rejuvenate their ailing identity be clean, sophisticated and smart looking. We focused on the strengths of the core team as the key selling point: powerful industry expertise, depth of capital network and documented successes.
REBEL is a statewide, youth-led, anti-tobacco movement dedicated to educating peers and the community about the dangers of smoking. NJREBEL.com features everything from video tour guides, a Facebook game, student-led blogs, rankings for smoking facts and video parodies.
Square360 worked in partnership with CB Richard Ellis to reposition the company’s online global presence. We created an easy to navigate, content rich, user experience that supports all the aspects of the CBRE Global brand
