philosophy gives love website
To celebrate the launch of philosophy’s newest product “Unconditional Love”, Square360 developed a microsite and Facebook mini-application around the concept of “giving love”. Using the inspirational qualities of the parent brand, we created a solution to approach the target audience emotionally and implemented technology solutions for users to make heart-felt connections with each other, including a blog, an Imeem music player, and bazaarvoice “stories”. In addition, we created a series of designer love letters intended to update the aesthetics of old world letter-writing with a technological twist.
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