the fusion of logic & creativity
Square360 developed series of ads to promote the REBEL, a teen anti-tobacco movement. Ads were contextually integrated into some of the hottest online game environments, including Tony Hawk’s Proving Ground, NHL ‘08, Guitar Hero III and Transformers. Ads was specifically written to target the core audience for each game while still reflecting the overall REBEL messaging.
REBEL is a statewide, youth-led, anti-tobacco movement dedicated to educating peers and the community about the dangers of smoking. NJREBEL.com features everything from video tour guides, a Facebook game, student-led blogs, rankings for smoking facts and video parodies.
Developed to promote the new 15-minute schedule from NJ Transit’s River LINE rail service, “The 15 Minute Pickup” is a flirtatious advergame which is both on-message and fun to play. Users type in their best pickup lines in an attempt to gain the affection of their chosen beau. For anyone charming enough to fill up the Love-O-Meter…well, you’ll have to play for yourself.
