Entries Tagged as 'Strategy'

999 Peachtree Street branding, identity + website

As the only classic architectural profile in an Atlanta skyline dominated by glass and steel, 999 Peachtree Street sought to attract new office tenants to its doors. Square360 redefined the building as a vibrant, cosmopolitan and thoroughly modern office experience. Our integrated solution was a complete brand overhaul including new logo, ads, promotional kits and visually-rich web design; no detail was left unconsidered in creating a warm aesthetic and gracious sensibility.

LAUNCH SITE

Mainstream Greenhome virtual tour

Square360 created a tech-savvy accoutrement to the Mainstream Greenhome website we also designed. While showcasing numerous levels of detail in the well-appointed home, the flash-based application simultaneously highlighted the “green” user features (such as faucets and sunken tubs) as well as the sophisticated “behind the wall” technologies (such as insulation and geothermal loops). Mainstream GreenHome has become one of the most high-profile green building projects in the country, featured in publications such as The Wall Street Journal, Home Magazine, Businessweek.com and CNNMoney.com.

LAUNCH TOUR

NJ REBEL in-game ads

Square360 developed series of ads to promote the REBEL, a teen anti-tobacco movement. Ads were contextually integrated into some of the hottest online game environments, including Tony Hawk’s Proving Ground, NHL ‘08, Guitar Hero III and Transformers. Ads was specifically written to target the core audience for each game while still reflecting the overall REBEL messaging.

NJ REBEL website

REBEL is a statewide, youth-led, anti-tobacco movement dedicated to educating peers and the community about the dangers of smoking. NJREBEL.com features everything from video tour guides, a Facebook game, student-led blogs, rankings for smoking facts and video parodies.

LAUNCH SITE

Square360 2007 holiday promotion

Square360 identity

Billian’s HealthDATA branding, identity + website

LAUNCH SITE

The 15 Minute Pickup advergame

Developed to promote the new 15-minute schedule from NJ Transit’s River LINE rail service, “The 15 Minute Pickup” is a flirtatious advergame which is both on-message and fun to play. Users type in their best pickup lines in an attempt to gain the affection of their chosen beau. For anyone charming enough to fill up the Love-O-Meter…well, you’ll have to play for yourself.

LAUNCH SITE


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