the fusion of logic & creativity
Square360 was challenged with bringing all the fun and flavors of the Chelsea Market into a single logo. Focusing on their tagline “Building Community Through Food” we bridged the modern and the historical with an old-world sign brought to life by custom illustration collage in the shape of a cow.
Square360 developed a marketing kit highlighting the rich history, lush textures and chic atmosphere of the Chelsea Market. The materials included a set of interchangeable brochures reflecting the scope, energy and exclusivity of the available retail space in the Market, which was then mailed to a select group of mid- to high-end retailers.
As part of our overall branding effort, Square360 created indoor wall banners for Chelsea Market. The photos of wood, metal doors, glass blocks, and other Market vignettes create the overall texture and experience as visitors first enter.
