Location + Leverage
140 West 42nd Street is one of the greatest retail locations on earth, right in the heart of Times Square. They turned to us for a focus worthy of that location.
We wanted the identity to reflect all the color and kinetic energy of Times Square while being unmistakably audacious yet clear.
Square360 designed a bold, powerful brochure that was able not only to stop brokers and potential tenants in their tracks but also communicates the powerful demographics and retail traffic data unique to Times Square.
The website carried through the bold graphic branding begun with the identity and the brochure. Keeping in mind our audience of harried real estate brokers and no-nonsense retailers, we also made it easy to navigate, highly informative and completely practical.