Location + Leverage

140 West 42nd Street is one of the greatest retail locations on earth, right in the heart of Times Square. They turned to us for a focus worthy of that location.

Branding

We wanted the identity to reflect all the color and kinetic energy of Times Square while being unmistakably audacious yet clear.

 

Brochure

Square360 designed a bold, powerful brochure that was able not only to stop brokers and potential tenants in their tracks but also communicates the powerful demographics and retail traffic data unique to Times Square.

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Website

The website carried through the bold graphic branding begun with the identity and the brochure. Keeping in mind our audience of harried real estate brokers and no-nonsense retailers, we also made it easy to navigate, highly informative and completely practical.

View site

 

LED signage