History + Heart
Chelsea Market is the heart of New York City’s ultra-hip meatpacking district. This one-time Nabisco plant and birthplace of the Oreo cookie was a daring new idea that needed an identity and a story to attract commercial tenants.
Capturing all of the amenities the market has to offer, Square360 created a logo that is also a nod to the neighborhood’s rich history.
Square360 developed a modular brochure and housing unit to be used by real estate brokers to lease vacant spaces. The brochure was designed to showcase each of the vacant spaces as well as excite potential tenants with the overall aesthetic and culture of Chelsea Market.
To promote vacant spaces to the brokerage community, we designed large format wall hangings and created indoor wall banners featuring photos of wood, metal doors, glass blocks, and other Chelsea Market vignettes. These shaped the overall texture and experience as visitors first enter. To extend this chic and inviting vibe to the outside, we hand painted the logo on the side of the building and included several unique hand-drawn signs.