The Human-Computer Interaction Institute (HCII), one of the leading centers of human-computer interaction research, is a living laboratory exploring the relationship between technology and human capabilities. Students and faculty from diverse disciplines in psychology, design, and computer science collaborate to deliver technology that improves lives.
We developed a modular tile system — inspired by the spirit of interconnectivity — that visualized the user experience as a brainstorming board. Simple, elegant and reflective of HCII's innovative culture, the information-rich and reductionist aesthetic equalized the presentation of all ideas (content). Moreover, as the real power of the institution is in its people, Square360 focused on highlighting the intricate, intracontent relationships between HCII’s humans and their research.